What is a Dead Trademark?

What is a dead trademark?

A dead trademark happens for many different reasons. It is important to understand how a trademark dies if you have or would like a registered trademark.

Genericide: What it is and How to Avoid it


Genericide is when a company’s protectable trademark becomes a common noun, or generic. This happens when a brand’s product becomes so common that it’s a synonym for the entire product category. When this happens, the trademark is deemed “abandoned” and becomes part of the public domain. What’s really awful about genericide is that it tends […]

Value-Based Pricing: The Basics

value-based pricing

Why Use a Value-Based Pricing Model? When it comes to pricing your services as an independent entrepreneur, it can be hard to know where to draw the line between profit and practicality. If you aim too low, you risk selling yourself short and missing out on growing your business. If you shoot too high, you […]

5 CEO Attributes You Need to Develop

Everyone in business wants to be successful. One way to make sure you’re on the right path to success is to look at the lives of other successful people, and then do what they do. Here are some success-creating habits that CEOs and successful entrepreneurs live by. 1. Lifelong Learning Successful people never stop learning. […]

5 Famous Domain Name Disputes

From entertainment to politics to the unfortunate high school teenager, domain name disputes do not fail to entertain.

Would You Take Neil Patel’s $100,000 Challenge?

If you’re in to online marketing at all, someone you should be following–if you’re not already–is Neil Patel. I learn a lot from Neil and by applying the strategies he recommends. About 8 or 9 months ago, Neil posted to his blog at Quicksprout that anyone could make a million dollar business within one year. […]

About Me

When I graduated from law school in 2012 and couldn’t find the job I was hoping for, I decided to take matters into my own hands. That’s the short version of…