When I launched this law firm in 2012, I knew that marketing, and online marketing in particular, would be key for me to create the kind of robust and successful practice that I wanted.
Fast forward to January of 2015 when I brought on my first partner, Ben Williams. Working with another attorney gave me more freedom to work on an online marketing strategy in earnest.
By the end of 2015, we were getting between 150 and 200 daily visitors, or about 5,000 website visitors a month. Not bad for the first year. Even then, I knew we would have to do better.
As our firm strategy and marketing strategy have developed, we’ve put a lot of work into the work we do for our clients, and how we present ourselves to the world.
After a lot of marketing strategy iterations, blogs posts, podcasts, videos, infographics, and other forms of content, last Thursday, August 8, 2019, we crossed 1 million total site visitors since the inception of tingen.law.
We’re still learning, and we’re still growing. Thanks to the hard work of a number of content writers, and hiring key marketing staff, we’ve developed a strong online marketing strategy that is bringing tingen.law to the forefront of law firm websites.
Site visitors are up. Bounce rates are down. And click throughs and conversions are extremely competitive for our industry.
In the month of July, we had in excess of 52,000 website visitors, and that number continues to grow. It took us from 2015 to August 8, 2019 to get to our first million site visitors, but at current website growth we expect to have more than a million total visitors in 2020 alone.
So, in sum, Thanks a Million! Thank you to our first million website visitors, to our marketing staff, to all of our content writers, our attorneys, and staff in the office.
Here’s to a strong marketing future, and a strong future for the firm!