Genericide: What it is and How to Avoid it
![Genericide](http://cdn-60c7fc81c1ac185aa47e161b.closte.com/wp-content/uploads/sites/8/2017/09/AdobeStock_96518052-1024x696.jpeg)
Genericide is when a company’s protectable trademark becomes a common noun, or generic. This happens when a brand’s product becomes so common that it’s a synonym for the entire product category. When this happens, the trademark is deemed “abandoned” and becomes part of the public domain. What’s really awful about genericide is that it tends […]